Seo and search engine optimization
If your business can’t be found on Google, it’s like it doesn’t exist. Web offers a lot of channels and techniques that let you reach your potential clients while they are looking for your products or services.
Personal data processing, GDPR and online advertising: the truth
The issue of personal data processing by websites and applications is very delicate and controversial. On the one hand, there are often excessive concerns that this information can be used to spy on us. On the other hand there is the need to collect it for the...
Google home page speed test with PageSpeed
Dear Google, for years you have been asking us to pay attention to the performance of the website and the loading speed of pages. The aim is to improve the user experience and that's right. Our users are also your users and you try to offer them a better service,...
Google Core Web Vitals: what they are and how they affect SEO
Speed, speed, speed. It took you about three seconds to read these words. If your web page doesn't load at the same time, 53% of mobile users abandon your site. Google officially stated that the loading speed of the site will be one of the ranking parameters,...
How to be found on LinkedIn by recruiters, with a few Seo tricks
LinkedIn is the place by definition where companies publish their job offers and the most valuable resource for those looking for their first job or new job opportunities. There are many possibilities, but it is not easy to rise in a social media where the competition...
How to open an online store from a physical shop
Thinking of online and offline sales as two separate worlds is now an outdated concept. These two channels need to be integrated and can strengthen each other. For this reason, if you have a physical store you should consider the possibility of building also an...
How to read your Facebook page stats
How many people have seen Facebook posts? Who are page fans? How many of them have interacted? To see Facebook page stats and to be able to read them is crucial to plan best contents and to keep growing. To increase the number of Facebook fans is satisfying, but this...
More articles from the blog
How to Make Good Online Content (UNmiss Interview)
How to make good online content? This is the question Anatolii Ulitovskyi asked when he interviewed me on August 19, 2022. His podcast UNmiss is about SEO and marketing, and has hosted the likes of Neil Patel, Rand Fishkin, and Craig Campbell. During the interview, I...
How to Start Selling on Amazon
Amazon can be an excellent alternative online sales channel or in addition to e-commerce and physical stores. Indeed, this is the most popular marketplace in the world, globally operative in most Western countries and often used as a direct access to search for...
Interview with ChatGPT on Artificial Intelligence
Artificial intelligence is now gaining traction in marketing and many industries. This is an innovative technology that, like many inventions throughout history, has confronted us with great questions and fears. To answer the most frequently asked questions, I...
