Seo and search engine optimization
If your business can’t be found on Google, it’s like it doesn’t exist. Web offers a lot of channels and techniques that let you reach your potential clients while they are looking for your products or services.
7 steps to let your local business be found online
Are gone the days that shops or studios let them be found only thanks to newspaper ads, billboards, word of mouth or commercials in some local cinema. Today clients search online what they need and it is here that a local business should be visible and should overcome...
Is your site’s seo working? Analysis in 3 steps
Have you spent a lot of time making content and many small interventions for the SEO optimization of your site and you don't know if all these activities have brought real results? The good news is that on the web everything is measurable, but you need to know how to...
A journey through time: digital marketing 7 years ago
The Web runs fast, and in seven years the digital world has changed so much. I realized this by redoing this blog, started in February 2013 and abandoned a year later mainly due to lack of time. Getting my hands back on my site and wistfully rereading my old articles,...
Web and inbound marketing, how to attract new customers
Thanks to the web, inbound marketing has now overtaken the call center or telemarketing. Today blogs, social media, SEO activities and direct email marketing has become the most effective means of generating leads during the first step of the sales funnel. L'inbound...
Google Hotel Finder, the hotels search engine
Looking for a hotel in Italy or abroad? Google Hotel Finder is your ideal search engine. It is a useful tool for web marketing in tourism, an opportunity for facilities to get more online visibility and promote their business through the best offers, promotions, and...
SEO, how to do link building to rank on Google
Link building is one of the SEO techniques to rank a site on Google and other search engines. Often underestimated, this activity is instead essential to ensure the authority of a page. How does link building work? Google detects internal backlinks and those from...
More articles from the blog
How to Promote YouTube Channel with sponsored videos
Between 2023 and 2024, YouTube has introduced a new paid tool to quickly grow the number of subscribers to your channel and then expand organic audience of uploaded videos, that, as a result, appear most often among those recommended. This is YouTube Promotion, a...
How to remove a URL from Google in a few steps
Incorrect or misleading information, or a negative interpretation can be very harmful to a company. If it appears on the first page of Google for important queries, you may want to batten down the hatches and deindex the URL, or make it end up on the second page. It...
Journey to the center of the Metaverse: what it is and how it works
On October 28, 2021, Mark Zuckerberg revealed his plans for the Metaverse to the world, and since then everyone has been talking about it or seeking information about it. It is clear that this is a virtual universe where people can live a kind of parallel life and...
