Seo and search engine optimization
If your business can’t be found on Google, it’s like it doesn’t exist. Web offers a lot of channels and techniques that let you reach your potential clients while they are looking for your products or services.
Sicilia Vacanza, the Sicilian tourism web portal
Sicilia Vacanza, historical tourism in Sicily web portal, is the case history of how we can bring out a site from Google Penguin penalization thanks to Seo. The portal, for years at the head of Google searches for queries related to holidays in Sicily, was...
Export and ecommerce in Russia: Yandex better then Google
How to optimize ecommerce and exports in Russia? Adapting to the market where Yandex has surpassed Google as a local search engine and Ozon is the most popular e-commerce service, better then superpowers such as eBay and Amazon. That of Russia and the former Soviet...
ROI calculation of online advertising by Google AdWords
How much does online advertising by Google AdWords cost? What is the return on investment (ROI)? Planning an advertising campaign on Internet, as on every channel, means studying carefully a plan that is oriented to specific goals that can be measured with precision....
Why advertise? How does the cost of a product change?
An advertised product costs more than one that has not used an advertising campaign for promotion. So why advertise? Many people wonder why they have to pay more for a product just to cover the marketing investments undertaken by the company, when they can find...
Does Google Hummingbird affect SEO activity?
Google launched the new search algorithm Google Hummingbird to improve the SERP results. What is its impact on SEO activity? This is the question that many web marketing experts from all around the world asked in the last hours about possible changes in the web pages...
Does a fast site improve Seo ranking on Google?
The uploading speed of the website is one of the factors that affect the ranking on Google. So making a fast website, helps the Seo activities and allows you to increase traffic from search engines. Obioviously, a fast website is not enough to position itself at the...
More articles from the blog
The 7 digital marketing trends of 2022
Pandemic and Covid have been a watershed that has changed our consumption habits in the past two years and triggered processes that will continue to grow in 2022. Out of necessity, many consumers have approached the digital ecosystem, learned about online payment...
Google Core Update coming soon? No fear
Periodically Google releases a new Core Update of its algorithm and a frenzy breaks out in the Seo community. Sites collapsing, others gaining positions, webmasters running for cover and changing everything. It is a scene that is repeated again and again, every time....
How much does lobster cost? The trick of the perfect price tag
Price is one of the key elements of the product sheet in an e-commerce or print catalog, but it can also be very important in an advertisement, landing page or affiliate link on a blog. Your product may be the best on the market, but sooner or later you have to show...
