Seo and search engine optimization
If your business can’t be found on Google, it’s like it doesn’t exist. Web offers a lot of channels and techniques that let you reach your potential clients while they are looking for your products or services.
Graph Search, benefits for Facebook Ads advertising
Graph Search is the new tool to increase the effectiveness and value of Facebook Ads advertising campaigns and social media marketing. How? Improving the online experience of users, their permanence and the interaction with their interests, a blessing for anyone...
Privacy on Facebook and Graph Search, between baloney and snooping
The one about privacy on Facebook is a much-debated issue that has become hot again with the launch of Graph Search. How do we protect photos, personal information, and content posted on the social network now that a simple search can unmask actions we wanted to keep...
My last interview with Margherita Hack
She passed away today Margherita Hack , an Italian astrophysicist who has always engaged in battles to clear scientific research from the conservative dogmas of politics and religion. A free thinker and influential scientist, she has never had a problem fighting for...
Pinterest, the 8 characteristics of the perfect photo
What are the best images for Pinterest? Which photos bring success to a web marketing campaign on social networks? Social media marketing agency Curalate, conducted a statistical survey on the photo-sharing platform to identify some common elements of all images that...
Google Flights, the search engine for low-cost flights
The vacations are approaching and you are looking online for cheap flights International, to Europe or Italy? Google Flights is the tool to find cheap and last minute travel deals for any destination. All thanks to the power of the world's largest search engine,...
Web security, how to protect your Twitter account
Twitter has become one of the main channels of web-based communication and information, and because of this, it is necessary to protect account security to avoid identity theft. In fact, it happens more and more often that large companies, news agencies, media outlets...
More articles from the blog
Facebook and Instagram down: here’s why you need to focus on multiple channels
Facebook, Instagram and Whatsapp have been down for a few hours. This is not a small failure, but the duration of this event suggests something larger. In addition to the anxiety of some users who cannot post kittens on social networks or yell at the enemy on duty,...
“Mad Men” and the rise of the advertising industry in the 60s
It’s hard to say when advertising started, but it’s clear that the 60s was the decade of significant changes for the advertising industry and a new way of marketing caught on. The tv series “Mad Men” well depicts the society of the 60s and the rise of advertising. The...
Audience interests on Google Analytics: a treasure trove for marketing
Data is one of the most valuable resources for marketers, and it is essential to know your target audience well. There is a free, little-used tool that can help us. The Google Analytics interest report is a section that provides metrics of a website's audience...
