Seo and search engine optimization
If your business can’t be found on Google, it’s like it doesn’t exist. Web offers a lot of channels and techniques that let you reach your potential clients while they are looking for your products or services.
Does it still make sense to talk about the Metaverse?
Three years ago, the Metaverse had become a trending topic in the digital and business landscape. Many opinion-makers claimed that it would be the future of the web and that a revolution had begun. Indeed, few really understood it. Then the hype has faded and the...
La toolbox for email marketing and DEM
Imagine turning every email into a conversation that customers are looking forward to and accompanying them step by step to complete an action. The right platforms for email marketing (DEM) and marketing automation can turn a simple message into a powerful conversion...
12 daily-use SEO tools you can’t live without
To do SEO, you need creative thinking, the ability to analyze data and excellent tools that can give support at every stage, from keyword research to content creation. Every professional has their own toolbox, containing a set of SEO tools adapted to their skills and...
How to write an effective Prompt for ChatGPT
ChatGPT is a very powerful tool, but its effectiveness depends largely on the quality of our requests. A well-designed ChatGPT prompt is the key to getting accurate, creative, and personalized answers. The best you write your prompt, so will the answer you get. In...
How to respond to negative reviews and comments on social media
Responding to negative reviews, comments, and feedback on social isn't just about moderating and handling issues, it's about developing an opportunity to connect more closely with customers. Even the fiercest criticism can turn into a positive review, and a customer...
Content marketing and Copywriting are not the same thing
A cup of coffee with milk added is a macchiato; frothed milk with the addition of coffee is a cappuccino. In the same way, content marketing and copywriting are two marketing activities with very similar ingredients, but with different procedures and doses. These two...
More articles from the blog
Customer Value Proposition, the deep reason behind a brand
Have you ever bought a product without a second thought, feeling that it was made just for you? Or maybe you chose a service because it seemed to fit your needs perfectly, without even considering the competition? Behind these decisions is a powerful strategy: the...
Instagram goes vertical: the new photo and Reels specifications
Instagram has just made an epochal move: the profile grid, historically characterized by square content, has adapted to vertical formats since January 2025. This change marks the end of the era characterized by an orderly layout made up of 1:1 elements, which has...
10 trends that are going to revolutionize digital marketing in 2025
The disruptive novelty of the last year has been artificial intelligence. ChatGPT and competing platforms, chatbots, and neural networks have revolutionized many industries, including digital marketing. This technology is going to keep growing in 2025, but other...
