Seo and search engine optimization
If your business can’t be found on Google, it’s like it doesn’t exist. Web offers a lot of channels and techniques that let you reach your potential clients while they are looking for your products or services.
Search Intent, what are users looking for on Google?
Bringing a visitor to the website is a good result, but offering them the information they are really looking for is even better. To do so, it is important to build keyword research and content creation on Search Intent. Thus, CTR (click through rate) improves, visits...
How to write a press release for the web
A press release is the document sent to the newsrooms of newspapers by the press office of companies or organizations, to make them publish articles about the initiatives or relevant corporate information. With declining sales of print newspapers and the rapid growth...
News about Telegram: hashtags in global search
A side note of a post, no big announcements, and little hype in the media. Like that, Pavel Durov announced a very important novelty: Telegram hashtags will appear in global search. At a glance, it looks like a simple update, but in fact, it extends functionality of...
Why you need to focus on video content in 2025
With the explosion of TikTok, the growth of Instagram, and the evolution of YouTube, video marketing is becoming increasingly important for businesses and brands that want to stand out in the current competitive landscape. Users are now accustomed to enjoying this...
Experience, the second E of quality content
The growth of content generated by artificial intelligence, the explosion of influencers or aspiring influencers, the birth of new sharing platforms have put Google and users under an information bombardment, with content that is often the same and of poor quality....
The communicative and SEO power of images
The choice of images for blogs and e-commerce is a crucial aspect and should be considered an integral part of the process of creating content for the web. Like a headline, it invites the reader to click on a preview and, even more, grabs his attention and highlights...
More articles from the blog
How to write an effective Prompt for ChatGPT
ChatGPT is a very powerful tool, but its effectiveness depends largely on the quality of our requests. A well-designed ChatGPT prompt is the key to getting accurate, creative, and personalized answers. The best you write your prompt, so will the answer you get. In...
How to respond to negative reviews and comments on social media
Responding to negative reviews, comments, and feedback on social isn't just about moderating and handling issues, it's about developing an opportunity to connect more closely with customers. Even the fiercest criticism can turn into a positive review, and a customer...
Content marketing and Copywriting are not the same thing
A cup of coffee with milk added is a macchiato; frothed milk with the addition of coffee is a cappuccino. In the same way, content marketing and copywriting are two marketing activities with very similar ingredients, but with different procedures and doses. These two...
