Seo and search engine optimization
If your business can’t be found on Google, it’s like it doesn’t exist. Web offers a lot of channels and techniques that let you reach your potential clients while they are looking for your products or services.
Advertising on Telegram Ads, the step-by-step guide
Telegram is one of the most popular instant messaging platforms today, after WhatsApp. It represents an excellent communication opportunity for companies, thanks to the groups and especially the channels that allow them to communicate in one direction and send...
Google Search Console and Analytics: how to analyze data
Analyzing the data on Google Search Console and Analytics, we can certainly see substantial and growing differences as the volume of organic traffic increases. If we compare with other tracking systems, for example Yandex Metrica, we see that the values still change....
If TV series characters did Seo
TV series are one of my greatest passions, so I used my imagination to imagine what some of the protagonists of my favorite shows would be like as colleagues. In particular, I am referring to the field of Seo, which has many facets and is populated by very different...
Facebook and Instagram down: here’s why you need to focus on multiple channels
Facebook, Instagram and Whatsapp have been down for a few hours. This is not a small failure, but the duration of this event suggests something larger. In addition to the anxiety of some users who cannot post kittens on social networks or yell at the enemy on duty,...
“Mad Men” and the rise of the advertising industry in the 60s
It’s hard to say when advertising started, but it’s clear that the 60s was the decade of significant changes for the advertising industry and a new way of marketing caught on. The tv series “Mad Men” well depicts the society of the 60s and the rise of advertising. The...
Audience interests on Google Analytics: a treasure trove for marketing
Data is one of the most valuable resources for marketers, and it is essential to know your target audience well. There is a free, little-used tool that can help us. The Google Analytics interest report is a section that provides metrics of a website's audience...
More articles from the blog
Search Intent, what are users looking for on Google?
Bringing a visitor to the website is a good result, but offering them the information they are really looking for is even better. To do so, it is important to build keyword research and content creation on Search Intent. Thus, CTR (click through rate) improves, visits...
How to write a press release for the web
A press release is the document sent to the newsrooms of newspapers by the press office of companies or organizations, to make them publish articles about the initiatives or relevant corporate information. With declining sales of print newspapers and the rapid growth...
News about Telegram: hashtags in global search
A side note of a post, no big announcements, and little hype in the media. Like that, Pavel Durov announced a very important novelty: Telegram hashtags will appear in global search. At a glance, it looks like a simple update, but in fact, it extends functionality of...
