Seo and search engine optimization
If your business can’t be found on Google, it’s like it doesn’t exist. Web offers a lot of channels and techniques that let you reach your potential clients while they are looking for your products or services.
Product placement from Hollywood to influencers and affiliation
Product placement is an indirect advertising technique by which products are placed within narrative contexts and integrated with the story. The difference with traditional advertising is that the promotional message is not separated sharply, but becomes part of the...
Amazon affiliation: how to choose the products that convert the most
Amazon's affiliation program is one of the most popular among publishers and bloggers around the world, but the conversion rate is not always what we hope it will be. Once the click is obtained, the user lands on the Amazon site and the game moves there. One of the...
So swimming improved my soft skills for digital marketing
The smell of chlorine, the excitement when you're on the starting block before the start, that dark line at the bottom of the pool that you chase back and forth, the water that holds you up and makes you fly, the moments with teammates during practices and races....
The ultimate Seo guide for journalists and online content editors
Increasing views and sessions is what is increasingly being asked of journalists by editors. Today, Google is the primary traffic source for most news sites struggling to improve rankings in Search and especially in Discover and Top Stories. This guide explains what...
How much they pollute a cloud video or Facebook post
A photo and video uploaded to the cloud or Instagram, a Facebook post an online article, or a Whatsapp message are polluting. By reducing paper consumption we have undoubtedly safeguarded large forests, but with the Internet we produce another kind of pollution. Every...
5 reasons not to open an e-commerce
Opening an e-commerce can be a way to sell and earn more money because it expands the reach of our store. But it is not always the best solution: running an e-commerce business means commitment and investment. Let's forget the false myth that one becomes rich...
More articles from the blog
Why you need to focus on video content in 2025
With the explosion of TikTok, the growth of Instagram, and the evolution of YouTube, video marketing is becoming increasingly important for businesses and brands that want to stand out in the current competitive landscape. Users are now accustomed to enjoying this...
Experience, the second E of quality content
The growth of content generated by artificial intelligence, the explosion of influencers or aspiring influencers, the birth of new sharing platforms have put Google and users under an information bombardment, with content that is often the same and of poor quality....
The communicative and SEO power of images
The choice of images for blogs and e-commerce is a crucial aspect and should be considered an integral part of the process of creating content for the web. Like a headline, it invites the reader to click on a preview and, even more, grabs his attention and highlights...
