Seo and search engine optimization
If your business can’t be found on Google, it’s like it doesn’t exist. Web offers a lot of channels and techniques that let you reach your potential clients while they are looking for your products or services.
Dentists and medical centers: the importance of the website and Google
As a result of Google's recent developments, more and more dentists and medical practices are using the online channel to get found by potential customers and to get more appointments. Customers are also increasingly trying to use a faster way to booking specialist...
Quality content rewards SEO: the Google EAT model
No more fake news. Faced with a lowering of the level of information and the excessive use of sensationalist headlines, Google and other online platforms have decided to take action and reward authentic news from sources deemed reliable. The EAT model , which stands...
How to Choose Hashtags for Photos and Stories on Instagram
Choosing the best hashtags for photos or stories on Instagram isn't as easy as it sounds: we often spend more time thinking about what to write in the caption than taking the photo. Whether you are an influencer, the social media manager of a company or a simple user,...
How Google Has Changed the Travel & Tourism Industry
Google's goal is to provide answers to users. Nowadays the search engine allows us to immediately find and view all the information we are looking for, to book directly and to get unsolicited but interesting advice. This has recently led to major upheavals in the...
How to make the best use of Google’s Web Stories Amp
SEO is getting closer and closer to the world of social media and Google is pushing to offer its users a fresh, fast and engaging experience. One of the great novelties of summer 2020 is that of Web Stories, heirs of Amp Stories. Now you can create them easily thanks...
Selling used cars online: the perfect marketing strategy
Competition between dealerships selling used cars online is very high. On Internet there is a lot of crowding, but with a perfect marketing strategy you can stand out and get noticed, thus reaching users who are already at an advanced stage of buying at a competitor...
More articles from the blog
The Affiliate Marketing Article That Converts
Do you have a great deal of knowledge and experience on a topic of interest? Are you authoritative or are you building your authority in the industry? Do you already have a blog or social media channels? Do you want to make money by creating online content? An...
How to build quality backlinks for your website
A good backlink profile is among the factors that can affect a page or website ranking on Google. Its weight in an SEO strategy is a controversial topic among supporters and detractors of link building, but its role in communicating authoritativeness and reliability...
SEO guide on Google Discover optimization
Search engine turns into a discovery engine. Google Discover is the app for Android and iOS smartphones that allows users to receive news, by push mode, based on current trends and interests. It can be a great opportunity to increase organic traffic to your website...
