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Nowadays, quality content plays a fundamental role in the success of any digital marketing strategy. Quality content refers to the creation of text, images, videos, and other informative materials that are relevant to the target audience, informative and valuable to the user, optimized for search engines and usable and accessible on different devices.

To create high-quality online content, it’s necessary to ensure the relevance and originality of the information, establish authority, adopt SEO copywriting techniques, and focus on user experience.

Luigi Nervo, Digital marketing Italy

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